New partnership - Freedom River Lager

Exclusive launch offer -

10% discount PLUS free delivery  

We are delighted to announce that Freedom Brewery, Britain’s independent, premium lager brewery, is now a Trade Supporter and sponsor of the Anglers Against Pollution Campaign. Working together, we have created a British Premium Lager, called 'Freedom River' that celebrates both the joy of fishing and the importance of protecting the health of the waters we fish. A donation to the Anglers Against Pollution campaign will be made with every can purchased.

Water is vital, both for brewing and for fishing.  At their Staffordshire brewery, every drop of lager begins with pure water drawn from a natural spring beneath their site. They return that water to the environment through a sustainable natural reedbed filtration process, ensuring it remains clean and healthy for wildlife and communities. By safeguarding this resource, they are not only brewing with integrity but also aligning with our mission to protect our rivers, lakes and seas from pollution.

This partnership is about more than just beer. It’s about creating the feeling of Freedom – the same freedom anglers experience when casting a line on a clear, unpolluted river, lake or sea. The same freedom that every fish feels when they have clean, healthy waters to swim in. By enjoying Freedom River lager, supporters will be contributing to a shared vision: a future where Britain’s waterways are healthier, sustainable and full of life.

To celebrate the launch, until midnight on Christmas day everyone can get a 10% discount and free delivery when ordering the beer - that's a saving of £6.99!  Just visit the Freedom River page here and use code AT267893 at checkout.

The closing date for guaranteed delivery before Christmas is Tuesday 16th December so if you would like to purchase Freedom River as a gift or ensure you have some to celebrate the season - don't delay!

Thank you for your support

Tight lines